Update README.md

README.md

-# ownCloud
+# ownCloud Core
 
-[ownCloud](http://ownCloud.org) gives you freedom and control over your own data.
-A personal cloud which runs on your own server.
-
-### Build Status on [Jenkins CI](https://ci.owncloud.org/)
-Git master: [![Build Status](https://ci.owncloud.org/job/server-master-linux/badge/icon)](https://ci.owncloud.org/job/server-master-linux/)
-
-Quality: 
- - Scrutinizer: [![Scrutinizer Quality Score](https://scrutinizer-ci.com/g/owncloud/core/badges/quality-score.png?s=ce2f5ded03d4ac628e9ee5c767243fa7412e644f)](https://scrutinizer-ci.com/g/owncloud/core/)
- - CodeClimate: [![Code Climate](https://codeclimate.com/github/owncloud/core/badges/gpa.svg)](https://codeclimate.com/github/owncloud/core)
- - Coverity: [![Coverity](https://scan.coverity.com/projects/6893/badge.svg)](https://scan.coverity.com/projects/owncloud-core)
+[![Build Status](https://ci.owncloud.org/job/server-master-linux/badge/icon)](https://ci.owncloud.org/job/server-master-linux/)
+[![Scrutinizer Code Quality](https://scrutinizer-ci.com/g/owncloud/core/badges/quality-score.png?s=ce2f5ded03d4ac628e9ee5c767243fa7412e644f)](https://scrutinizer-ci.com/g/owncloud/core/)
+[![CodeClimate](https://codeclimate.com/github/owncloud/core/badges/gpa.svg)](https://codeclimate.com/github/owncloud/core)
+[![Coverity](https://scan.coverity.com/projects/6893/badge.svg)](https://scan.coverity.com/projects/owncloud-core)
+[![Dependency Status](https://www.versioneye.com/user/projects/54f4a2384f3108959a000a16/badge.svg?style=flat)](https://www.versioneye.com/user/projects/54f4a2384f3108959a000a16)
+[![Dependency Status](https://www.versioneye.com/user/projects/54d1f76f3ca0840b190000c0/badge.svg?style=flat)](https://www.versioneye.com/user/projects/54d1f76f3ca0840b190000c0)
 
-Dependencies:
+**[ownCloud](http://ownCloud.org) gives you freedom and control over your own data.
+A personal cloud which runs on your own server.**
 
-[![Dependency Status](https://www.versioneye.com/user/projects/54f4a2384f3108959a000a16/badge.svg?style=flat)](https://www.versioneye.com/user/projects/54f4a2384f3108959a000a16)
+![](https://github.com/owncloud/screenshots/blob/master/files/sidebar_1.png)
 
-[![Dependency Status](https://www.versioneye.com/user/projects/54d1f76f3ca0840b190000c0/badge.svg?style=flat)](https://www.versioneye.com/user/projects/54d1f76f3ca0840b190000c0)
+## Why is this so awesome?
+* :file_folder: **Acess your Data** You can store your files, contacts, calendars and more on a server of your choosing.
+* :package: **Sync your Data** You keep your files, contacts, calendars and more synchronized amongst your devices.
+* :arrows_counterclockwise: **Share your Data** You share your data with others, and give them access to your latest photo galleries, your calendar or anything else you want them to see.
+* :rocket: **Expandable with dozens of Apps** ...like Calendar, Contacts, Mail or News.
+* :cloud: **All Benefits of the Cloud** ...on your own Server.
+* :lock: **Encryption** You can encrypt data in transit with secure https connections. You can enable the encryption app to encrypt data on storage for improved security and privacy.
+* ...
 
-### Installation instructions
+## Installation instructions
 https://doc.owncloud.org/server/9.0/developer_manual/app/index.html
 
-### Contribution Guidelines
+## Contribution Guidelines
 https://owncloud.org/contribute/
 
-### Get in touch
-* [Forum](https://forum.owncloud.org)
-* [Mailing list](https://mailman.owncloud.org/mailman/listinfo)
-* [IRC channel](https://webchat.freenode.net/?channels=owncloud)
-* [Twitter](https://twitter.com/ownClouders)
+## Get in touch
+* :clipboard: [Forum](https://forum.owncloud.org)
+* :envelope: [Mailing list](https://mailman.owncloud.org/mailman/listinfo)
+* :busts_in_silhouette: [IRC channel](https://webchat.freenode.net/?channels=owncloud)
+* :hatching_chick: [Twitter](https://twitter.com/ownClouders)
 
-### Important notice on translations
+## Important notice on translations
 Please submit translations via Transifex:
 https://www.transifex.com/projects/p/owncloud/